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#1 2008-11-17 16:27:56

Facebook Platform Team
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Registered: 2007-11-07
Posts: 2938
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Verifying Applications - a New Program Begins

Verifying Applications – a New Program Begins
4:01PM, Monday Nov 17th

Published by Sandra Liu Huang

As members of the Facebook Platform developer community, many of you spend a lot of time thinking about how to create new social experiences that are valuable to users. We know that you want to make sure that your applications have visibility so users can discover, try out and regularly engage with them. That’s why we’re opening registration today for our Application Verification program — an optional new program designed to provide your applications with a way to stand out and reassure users that they will provide a good experience.

Badges for verified applications will appear to users early next year, beginning in an application's About Page and the Application Directory. We'll do our part to help educate users to recognize the verification badge as a symbol for applications that are respectful, transparent and meet the guiding principles for trustworthiness. In addition, users will see more information from verified applications as we increase their allocations for communication channels such as requests and notifications, and increase visibility of their stories in News Feed.

If you are interested, read about the program details. As you prepare for verification, we hope you will take the time to consider how your application meets the guiding principles for trustworthy applications. We’ve created an integration point checklist to give you more concrete insights into how the guiding principles can play out in your application. The checklist gives you our recommendations for when to use notifications versus Feed stories, best practices on how to use requests, and more. We plan to continue to provide online resources to help you learn new ways to improve your application. And even if you don’t want to have your applications verified yet, these principles and resources should still be relevant.

Here's the process to have your application verified:

   1. First, register your intention to apply for verification.
   2. As soon as we can review your application in a timely manner, we will notify you via email. Initially, this may take several weeks as we ramp up the program.
   3. You'll then be able to complete the verification submission form (the $375 fee for verification would be due at this time, which helps us cover some of the operational costs of the program; students and non-profits are eligible for special pricing).
   4. Finally, to provide greater fairness and critical mass for users, we will grant benefits to verified applications in waves starting in early 2009.

Learn more about the Application Verification program on our Developer site.


Facebook Platform Developer Relations

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#2 2008-11-17 17:28:30

MFlynn
Member
Registered: 2007-10-16
Posts: 100

Re: Verifying Applications - a New Program Begins

Is this a joke? $375 helps cover SOME of the operational costs?

How many hours will it take to review each app?

To make matters worse, that fee only covers 12 months of verification.
I wouldn't mind paying if I had some idea of why it costs so much.

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#3 2008-11-17 17:42:34

cyMall
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Registered: 2007-12-18
Posts: 2659
Website

Re: Verifying Applications - a New Program Begins

Wow I just noticed that.  You need to pay the full fee at the end of 12 months?!

Damn I seriously do not want to pay upwards of $2,000!


Francis Pelland
Hollywood Themed game - Avastar
View stats and trade apps] - AOTM - App Broker
Bookmark apps - App Bookmark

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#4 2008-11-17 18:27:18

senatuskienlee
Member
Registered: 2007-10-16
Posts: 2629

Re: Verifying Applications - a New Program Begins

I love this! This is great! This is so absolutely wonderful. This is just pure genius.

NOT.

Just looking ahead now.... So, tell me. If I apply for this verification program and my app gets verified. Do I get the same benefits that I would get as say, Slide's app?  Or is my 375 not the same as their 375?  And what are these benefits anyways?  Are we thinking things up as we come along?

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#5 2008-11-17 18:40:13

Starfish Apps
Member
Registered: 2008-02-29
Posts: 66

Re: Verifying Applications - a New Program Begins

Can we pay $375,000 instead?

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#6 2008-11-17 19:18:12

Lethos
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From: Northampton, England
Registered: 2008-05-26
Posts: 590
Website

Re: Verifying Applications - a New Program Begins

Facebook, are you in fact trying to incentizing us developers to sign up to be verified by promising "we wil grant benefits to verified applications in waves starting in early 2009", but more so we are paying for this?

Do you not make enough money from the advertising on each App canvas page you display next to Our Apps?

What happened to never charging your users to access Facebook, I mean if your going to implement something that will hinder an App if it's not part of, I'd call that charging us to access something; Just because we are developers doesn't make us any less users of Facebook.
I can understand you wanting to cover costs, but wake up thats why you have ads there, now if your going to remove your ads from being shown along side our App as one of the Perks, that is about the only thing I'll think as acceptable to charging that much.
If not there is nothing for us to gain unless you start ramming it down facebook users throat that anyone without verification can't be trusted, and I see this purely as a money making idea.

CB

Last edited by Lethos (2008-12-13 16:43:41)

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#7 2008-11-17 19:20:04

nitreb
Member
Registered: 2008-02-18
Posts: 89

Re: Verifying Applications - a New Program Begins

The first 3 paragraphs made me believe that facebook just hired a genius, until I got to the numbered lines.  I can see myself paying for the badge, but only after facebook does it's job of letting the users know that apps with the badge are better(ethical wise) than those without it.

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#8 2008-11-17 19:20:25

bstofko
Member
Registered: 2008-05-15
Posts: 62

Re: Verifying Applications - a New Program Begins

Facebook Platform Team wrote:

4. Finally, to provide greater fairness and critical mass for users, we will grant benefits to verified applications in waves starting in early 2009.

This looks like the end of the small application and a discouragement to new developers. The playing field will no longer be level.


B Stofko | Facebook Blog

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#9 2008-11-17 20:24:35

senatuskienlee
Member
Registered: 2007-10-16
Posts: 2629

Re: Verifying Applications - a New Program Begins

Seriously, sometimes I have a conscience check,... are we really such a negative bunch of people, or does FB keep coming up with crap ideas?

*sigh*

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#10 2008-11-17 20:41:51

wwall
_Moderator_
Registered: 2007-11-19
Posts: 3044

Re: Verifying Applications - a New Program Begins

senatuskienlee wrote:

Seriously, sometimes I have a conscience check,... are we really such a negative bunch of people, or does FB keep coming up with crap ideas?

*sigh*

sometimes good ideas, just implemented craply.

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#11 2008-11-17 20:57:44

chrisclaydon
Member
From: currently in New Zealand
Registered: 2007-10-16
Posts: 499
Website

Re: Verifying Applications - a New Program Begins

wwall wrote:

senatuskienlee wrote:

Seriously, sometimes I have a conscience check,... are we really such a negative bunch of people, or does FB keep coming up with crap ideas?

*sigh*

sometimes good ideas, just implemented craply.

It's the lack of two-way communication that makes developers so angry. The general incompetence is bad but it wouldn't cause the level of sheer rage that a lot of developers feel (even after seeing their livelihoods decimated in weeks by Facebook bugs and design flaws after 18 months of hard work building up businesses) if Facebook staff engaged fully with the forums, posted promptly on every topic (multiple times) and signed their posts with real names.

A little bit of communication, humility, apology, admission of fault, taking feedback on board and showing respect for hard working developers who depend on a reliable platform to feed themselves and their families would go a long way Facebook.

Last edited by chrisclaydon (2008-11-17 21:03:04)


Facebook Profile:  http://profile.to/chris
Profile Technology Ltd:  http://www.profiletechnology.net/
Developers of Quality social networking applications on Facebook, Myspace, Bebo, Orkut, Hi5, Sonico & Friendster

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#12 2008-11-17 21:03:46

cyMall
Member
Registered: 2007-12-18
Posts: 2659
Website

Re: Verifying Applications - a New Program Begins

Yeah I am starting to see how all this would be very bad and could further speed up the death of this platform.  This is only going to take away from new apps wanting to launch.  I don't know of many new apps that have $375 to throw away to start up on a platform that has always been free.


Francis Pelland
Hollywood Themed game - Avastar
View stats and trade apps] - AOTM - App Broker
Bookmark apps - App Bookmark

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#13 2008-11-17 21:24:31

chrisclaydon
Member
From: currently in New Zealand
Registered: 2007-10-16
Posts: 499
Website

Re: Verifying Applications - a New Program Begins

$375 doesn't sound that much, until you consider that the structure of the platform has forced some developers to produce literally hundreds of small apps (eg. theres one for each football team) rather than a single big football app (not so viral that way). For a developer with 100 small apps instead of one big app, thats a bill of $37,500 to verify them, which is probably more than the developer makes in a year!

Last edited by chrisclaydon (2008-11-17 21:25:09)


Facebook Profile:  http://profile.to/chris
Profile Technology Ltd:  http://www.profiletechnology.net/
Developers of Quality social networking applications on Facebook, Myspace, Bebo, Orkut, Hi5, Sonico & Friendster

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#14 2008-11-17 22:03:20

senatuskienlee
Member
Registered: 2007-10-16
Posts: 2629

Re: Verifying Applications - a New Program Begins

I think the consensus is that there's much need for dialogue between FB and third party developers.

I keep seeing announcements made without much consultation or tapping of the intelligence here.  I truly think if you solicit help and suggestions, you WILL get good advice and guidance here, FB.

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#15 2008-11-17 22:28:39

tehdnite
Member
From: Bensenville, IL
Registered: 2007-11-26
Posts: 78
Website

Re: Verifying Applications - a New Program Begins

Wow.. I've been on board for a lot of Facebook's changes. Like.. ALL of them.. Usually I can see through the short term and see the big picture. I thought the new Facebook design was great from day one. I liked the API changes. I even loved the idea behind this verification process when they first announced it.

I'm a small developer. I only have 1 app that doesn't make me any money. It's a labor of love for me. I intend on creating other applications but this isn't my full time job or anything right now. I do it for the love of it and not for the money. That doesn't mean I like my apps to just sit around collecting dust. I want Halo 3 Players to do great! I know it's developed well. It works great. It's much better than any of it's competition. It's a great app but it's demographic and my limited budget for advertising makes it too small to make any real money from. This means that I will not be able to verify my app because $375 is a lot of money to me.

This has been the way it's been since day 1. Large apps that already make money get to keep making money. I'm sure they will weed out some of the stupid apps that have been deceiving people into adding them, but it will hurt small developers who don't have the bank roll to pay to get their apps verified. This is the first time I'm on the side of all the people who complain about all the changes around here.

There should definitely be some sort of program that will help verify apps either for free or for a much smaller rate ($100 maybe?). I understand the flaws in the following idea but it's a start.. What about a user feedback program? Where a user can forward feedback to Facebook telling them that this application SHOULD be verified. After so many forwards for this application, Facebook could take a look at it pro-bono or maybe just offer the developer a discounted rate. Again, this idea needs fleshing out but with the way things are presently, I'm ready to completely drop the Facebook platform and start developing some iPhone apps or something. *shrug*

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#16 2008-11-17 22:51:34

mikeknoop
_Moderator_
From: Missouri
Registered: 2008-07-02
Posts: 758
Website

Re: Verifying Applications - a New Program Begins

I think that the $375 verification fee can be justified if it were a one-time fee. But recurring every 12 months? This will be the big wedge between those apps which get verified and those which don't even apply. I'm very curious to see what percentage of apps get verified.

/2¢

-Mike


Phone Numbers: A social utility to easily and securely request phone numbers from friends.

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#17 2008-11-18 03:16:56

b3n
Member
From: UK
Registered: 2007-10-25
Posts: 131

Re: Verifying Applications - a New Program Begins

Users already dis-trust applications on Facebook platform. Now they will dis-trust unverified applications even more.

This seems unfair - my application is already "well designed", "trustworthy" and "meaningful" to thousands of users. And I've spent a lot of time making it that way.

Why should I pay $375 a year just because Facebook allowed so many useless, spammy applications in the first place?

Why should my application suffer just because I don't spam my users with adverts (and don't make any profits)?

I admit that there are many sub-standard applications on Facebook Platform but I've never understood why Facebook allowed them.
Facebook should have been using these new Verification guidelines from the start, and should not have approved so many useless applications. However I still don't think a fee is needed.

This change could mean that the only viable applications to deploy on Facebook Platform are large corporate money-spinners. Personally I think that's a bad thing.

Facebook is running a protection racket on app developers

"...if an application isn’t meaningful, trustworthy and well designed, why is it in the app store at all?"

Last edited by b3n (2008-11-18 03:55:26)

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#18 2008-11-18 04:18:24

fcharlon
Member
Registered: 2008-01-16
Posts: 124

Re: Verifying Applications - a New Program Begins

$375 just to get a small badge in your about page? That's funny.

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#19 2008-11-18 05:57:10

savageguy123
Member
Registered: 2007-11-13
Posts: 294

Re: Verifying Applications - a New Program Begins

One of two things will happen in my opinion.

a) a large number of apps apply and get in, facebook starts to look the other way on "minor" infractions or apps that get in simply flip the switch to return to spam mode. Users see there is no difference and the program flops. (Around the time FB pushes desperate changes to help the cash continue to flow in.)

b) very few apps get in, users see many good apps outside the program and disregard that in any decision making, developers save the 375 for something real.

I don't even care about the cost, I have no problem spending money when it makes sense but this program doesn't seem to be a wise investment. Unless the benefits are so ridiculous, the 375 will do better advertising. That's like what, 1250 users at 30 cents an install? Is this program going to guarantee me this number of users over night to jump start my app?

Now the part I really don't get, how is giving "benefits" going to encourage ANYTHING this program is supposed to do? Increase buckets and you think apps wont become more spammy to take advantage of what they bought?

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#20 2008-11-18 06:21:50

wwall
_Moderator_
Registered: 2007-11-19
Posts: 3044

Re: Verifying Applications - a New Program Begins

If my app is "well designed", "trustworthy" and "meaningful" to thousands of users - then FB are getting thousands of page views a day for their ads off my development and they're not revenue sharing as they once suggested they would (long time ago).  If my app meets these criteria and its making FB money and enhancing a users experience on FB, why should I pay for a badge? FB should pay me for enhancing their users experience!

Having a badge that signfies/verifies an app to be legit and complying with FB policy etc is probably a good thing (in theroy), but $375 annually for it is ridiculous. 

By actually instigating this, FB are admitting that their TOS & Policy aren't currently being enforced, after all if they were being enforced there would be no need for the badge.

What, I'm most concerned about is that an app without a badge will be considered as 'lesser', or insecure, or not compliant with the underlying policy & TOS.  So, I'm particulay interested in how they are going to position this to users.  If its positioned incorrectly and it becomes, you need to pay $375 to be in the game, then you can probably expect to see many apps just migrate off the platform and instead integrate with it via FB Connect etc and advertise through adwords etc.

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#21 2008-11-18 07:15:23

msc41
Member
Registered: 2007-10-25
Posts: 57

Re: Verifying Applications - a New Program Begins

Hi all,

I have to say I'm shocked by this, I have apps which have been under review for entry to the apps directory for 2-3 weeks now, and they seem barely able to manage that process let alone this one.

If like me you don't like it, vote with your feet, take every app you have and submit it to their program, wait until the time comes to pay then don't, just walk away. That is certainly what I plan to do, as I know they are struggling enough with app submissions at the moment, and maybe the crap conversation rate may make them think twice about the pricing.

Mat

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#22 2008-11-18 07:32:53

stwatkins
Member
Registered: 2007-10-18
Posts: 88
Website

Re: Verifying Applications - a New Program Begins

Open the platform, let a bunch of crap get built on top of it, realize your platform is going to hell, force a re-design that buries all the apps, then charge a fee to the developers that made your platform a success in the first place!  go to hell on this one facebook.  what about the apps that played by the rules to begin with.

eat it.

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#23 2008-11-18 07:46:47

tomkincaid
Member
From: New York, NY, USA
Registered: 2007-10-17
Posts: 1015
Website

Re: Verifying Applications - a New Program Begins

savageguy123 wrote:

a) a large number of apps apply and get in, facebook starts to look the other way on "minor" infractions or apps that get in simply flip the switch to return to spam mode. Users see there is no difference and the program flops. (Around the time FB pushes desperate changes to help the cash continue to flow in.)

b) very few apps get in, users see many good apps outside the program and disregard that in any decision making, developers save the 375 for something real.

This is exactly right. Facebook doesn't even enforce the rules it already has. They keep announcing new guidelines and programs, and they all turn out to be more empty words and promises. The spam has never gone away, only evolved. Nothing is ever done against the spammy apps everyone knows about. This won't change anything.

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#24 2008-11-18 07:57:04

Supy
Member
Registered: 2008-08-16
Posts: 66

Re: Verifying Applications - a New Program Begins

Lol! Oh my word this is funny!

Facebook does it again, upping the big guys and shitting on the little guys! Honestly, WHERE THE HELL do you expect students to get $175 for their past time?!?! I am a student and I have a fairly large and well-designed application, but I have no ads or anything of the sort on it, so it bring in no money for me, where and why must I pay $375/$175 per year just to level the playing field with the larger apps? As a user previously said: users distrust enough apps and it is difficult enough to get new users as is.

The cost isn't even justified in my opinion, you already have staff to check out and verify applications to submit to the App Directory, what is the difference now? It might mean an extra 5 minutes on your half to check out the application.

You guys are hypocritical, we may not offer users incentives for inviting etc. and here you are offering incentives for money? What the heck, I swear if Facebook goes ahead with this I WILL make my applications offer incentives for inviting users or paying an additional fee, regardless of what the ToS says!

This is only going to make the gap between company driven apps and private apps bigger. This is NOT the way to go, you are discouraging new applications / developers more and more lately. Facebook really doesnt seek the opinion of the developers.

Last edited by Supy (2008-11-18 08:04:17)

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#25 2008-11-18 08:58:15

jducoeur
Member
Registered: 2008-03-19
Posts: 11

Re: Verifying Applications - a New Program Begins

Truth to tell, if I *believed* in this thing, I wouldn't mind it so much.  I mean, I'm building a serious app -- $375 is pocket change compared to the salary I'm foregoing in trying to get this thing going.

Problem is, as soon as they start talking about added "benefits", I stop believing it.  These "benefits" are inevitably going to be things that all apps *should* be getting anyway (or worse, are things that apps *shouldn't* get, but they'll look the other way if you've paid your fee).  If these benefits are good for apps, they're good for users, and *should* be universal.  It pretty much reveals that the nominal purpose here, of carefully legitimizing good apps, is just a sham -- they're really just doing some carrot and stick to shake down developers.

I'll be genuinely surprised if we don't see, within the year, mild but noticeable sanctions taken against any app that *doesn't* pay this fee -- lower rankings in the app listings, warnings on the app pages, stuff like that.  This kind of approach almost always leads to measures of that sort.  Of course, they'll paint it as better placement for apps that pay the fee, rather than worse ones for those that don't.  But the effect is the same: paying the fee, rather than app quality, will become the dominant factor.

A poor choice for Facebook strategically.  It'll bring in some cash now, and let them brag about the newly-certified apps, but it'll continue the trend of choking off creativity among app developers.  It's not bad tactics -- for now, Facebook has the upper hand, and can dictate terms.  But in the long run, it drives developers towards the OpenSocial side of the world, which is likely to gradually make that the more interesting and vibrant platform for users.  A dumb move to make when Facebook was starting to really win...

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