Facebook Developers

No feedback?  Am I like that crazy guy on the corner talking about the world ending?

I think deep down everyone knew that anyway. The problem is most people can't be bothered to A/B test (implementing the code, and even just signing up to lots of advertisers).

jfarmer wrote:

No feedback?  Am I like that crazy guy on the corner talking about the world ending?

Nope, I read and left you a comment on your blog post. It was very interesting, and thanks for the mention. In my comment I did however let everyone know - while our 12.5 cent Global Guarantee is on a waiting list status at this time due to the overwhelming great response, our EU Guarantee (100% of your EU traffic) @ 25 cents CPM is still open.

Yeldarb,

Adonomics offers precisely that service, actually.  We integrate with the ad networks on our end and optimize ad network rotation throughout the day, similar to how Rubicon Project works.

Send an email to sales@adonomics.com if you're interested.

Last edited by jfarmer (2008-04-16 14:28:15)

Cubics is hardly "simple" CPM, with their QR and all.

Lookery is the only straight-up CPM network out there, AFAIK.

Why on earth would inventory pay $2 CPM? Conversion rates from FB ads are crap. This means payouts are ... crap as well.

Anatoly,

I thought we were talking about ad networks that actually exist, not ones that exist in the realm of pure fantasy.

We'll never see a consistent $2 CPM on Facebook, even at volume.

jfarmer wrote:

Anatoly,

I thought we were talking about ad networks that actually exist, not ones that exist in the realm of pure fantasy.

We'll never see a consistent $2 CPM on Facebook, even at volume.

why not ?
cubics has more or less consistent 40 cents with pure inventory and many technical issues.
$2 is not too much.

btw, I was talking about UK/US traffic for $2


I can say that ad networks that actually exist right now each of them sucks in its own way.

It's not always about the infrastructure or features of the Ad Network. Sometimes it has a lot to do with how the ads are integrated into an application and where abouts on the page they are etc. Over the last week with SocialMedia I have an eCPM of $4.78. Pretty good I think.

jfarmer wrote:

Anatoly,

I thought we were talking about ad networks that actually exist, not ones that exist in the realm of pure fantasy.

We'll never see a consistent $2 CPM on Facebook, even at volume.

Cory wrote:

It's not always about the infrastructure or features of the Ad Network. Sometimes it has a lot to do with how the ads are integrated into an application and where abouts on the page they are etc. Over the last week with SocialMedia I have an eCPM of $4.78. Pretty good I think.

jfarmer wrote:

Anatoly,

I thought we were talking about ad networks that actually exist, not ones that exist in the realm of pure fantasy.

We'll never see a consistent $2 CPM on Facebook, even at volume.

There are applications that see high eCPM, but the average is on the order of $0.01-$0.10, not $1.00.

The logic from Advertisers and Advertising Networks that aim to satisfy the Advertiser is to provide quality traffic that can be converted in one way or another into a viable client. 

There some Advertisers that are willing to pay very low eCPM just to get emails addresses that  opt-in they then either sell on or send out mass mail-outs targeting a strategy to convert by 0.5 - 1%,  All in all, I think it is safe to say as a rule of thumb "Advertising Networks on behalf of their clients (the Advertiser) will pay better for targeted traffic and less for non-targeted traffic. 

But it must understand that the well can run dry very fast if advertisers clock on to this fact and realise that 'what we paid for, we just aint getting it!'.   The only thing that Facebook and Facebook Advertising Networks have got going for them are the sheer number of users for Facebook and applications. 

However saying all that, I have a website that has is at about PR3 the last time I checked and Text-AD-LINKS has sold 4 slots on the site over a period of 8 months.  Not a single one of them is related to my service on the site whatsoever, the site gets a very low number of traffic in comparison to other site as it is a targeted niche. But Text-Ad-Links pays me approx $25 for each one a month,  I assume that they receive $35 - $40 and netting  $10 - $15 for each ad on my site. 

The point is why are they even on my site? why are they paying? For a fact non of these advertisers have yet to even once visit my site whatsoever or do not really have a clue about metrics. 

So the advantage of the application developer could be to ride the stupidity of the advertiser LOL,  when the headlines are dedicated to Facebook and this frenzy is create; now is the time to act! 

Developers can monetize when the application can trigger related ads.  Multi-Billion giant Google has proven that is the method that works and they can blatantly state that they are the Golden Goose and you can become one of the largest businesses in the world in less the 10 years by playing the game right.  Nothing will generate better eCPM long term then targeted ads,  however it is for developers to understand this.  The marriage between development and online marketing does not exist for a lot of these developers, developers are just good at what they do; this is no different to the struggle that on-line start-ups are having with funding; just on a grand scale!

Some applications will probably never generate substantial enough revenue regardless of the number of users, just in the nature of what it does. 

Scrabulous pulls in $20,000 via adsense per month,  and not necessarily targeted ads.  But my theory on this one is a long shot and I am think that majority of the players on scrabulous are not 'tech savvy' and therefore have still yet to develop 'banner blindness' syndrome and are just trigger happy .

Anatoly,

The whole process doesn't need to be automated if you're just doing it for one app.  You can test for a certain period and then look at the reports for each placement on each ad network.  Presumably you know which ad networks fit your requirements.

That said, it is possible to fully automate the process.  I did it while I was working at Adonomics for both Bebo and Facebook.

So, nyah.