Facebook Developers

Which ad network is best?  Your answer rests in this article.

Cubics 0.33ecpm
Zohark 0.09ecpm

tspree15 wrote:

Which ad network is best?  What are you guys getting in terms of CTR and CPM?

I'm getting around $.60 average and a .7% CTR on Social Media.

Thanks, this is a big help to all of us

Pointless or not, here are ours.

Cubics: eCPM $0.43
Socialmedia: eCPM $0.27, CTR 0.38%
$/1000DAU 3-4 which means it's interesting to hear Yeldard's figure.

Last edited by gungadan (2008-04-28 15:15:25)

my favorite is only AdChap .. high click price and right impressions

Network: Ad Chap
DAU: 4500 +/-

           Imp            Clicks             CTR                 $      eCPM
Total      511,437      996      0      0.195 %      85.23   0.167

anatolyl wrote:

you can make more with CMP network (for example cubics), imho

Thats what i thought too, but they don't reflect the same number of impressions as Ad Chap.

These stats were over 8 Days, when i ran cubics for 8 Days i made like $2 per day.

Do the math.

Hi Yeldarb - that $8/1000 DAU - is that USD per day?

Yeldarb wrote:

AdChap reports the correct number of impressions whereas Cubics ads must not display every time.

Hello Yeldarb, Cubics does display every time, but we don't count "un-monetizable" traffic. If you have traffic for which there are no available ads we display a non-paying "Default ad". We don't count this ad towards your total, but it also doesn't affect your quality or your payouts (eCPM). The normal reason for a high percentage of defaults is geo-location. If we only have 3 or 4 advertisers in Turkey and you run 100 views/user, well we simply won't be able to fill all of those view.

We're working on some things to remedy the situation.

The first one is already available: Default Ad Substitution. This feature allows developers to provide ad code from another network to replace our "default views". So if Cubics is not able to show a well-earning ad, then we'll run somebody else's ads in place. It's really a way to help ensure that you're providing ads to all of your traffic.

Please see the blog for more details. We're planning to expand this feature in the future, but if you haven't already done so, I would suggest setting up this feature on your Publisher account.

gatesvp wrote:

Yeldarb wrote:

AdChap reports the correct number of impressions whereas Cubics ads must not display every time.

Hello Yeldarb, Cubics does display every time, but we don't count "un-monetizable" traffic. If you have traffic for which there are no available ads we display a non-paying "Default ad". We don't count this ad towards your total, but it also doesn't affect your quality or your payouts (eCPM). The normal reason for a high percentage of defaults is geo-location. If we only have 3 or 4 advertisers in Turkey and you run 100 views/user, well we simply won't be able to fill all of those view.

We're working on some things to remedy the situation.

The first one is already available: Default Ad Substitution. This feature allows developers to provide ad code from another network to replace our "default views". So if Cubics is not able to show a well-earning ad, then we'll run somebody else's ads in place. It's really a way to help ensure that you're providing ads to all of your traffic.

Please see the blog for more details. We're planning to expand this feature in the future, but if you haven't already done so, I would suggest setting up this feature on your Publisher account.

Can you show this info?  eCPM should mean the CPM I get per 1000 times I show your ads.  When no ads are shown my eCPM should be lower; that is a pageview that generates 0 revenue.

Take it to the extreme: I send an ad network 1,000,000 pageviews of which they can only display ads for 1,000.  But they happen to be very high paying ads so I make $100.  My eCPM is 100/1000=$.10, not 100/1=$100

gates, last time I contacted you guys, I had nothing via email just your site saying feedback had been sent.
I wasnt expecting to receive a response from the last one I posted yet, was just asking in general if you guys do.

What about a response here to the default ad issue I have ?

Or you can email me direct if you want to keep it off the forum.

Yeldarb wrote:

gatesvp wrote:

Yeldarb wrote:

AdChap reports the correct number of impressions whereas Cubics ads must not display every time.

Hello Yeldarb, Cubics does display every time, but we don't count "un-monetizable" traffic. If you have traffic for which there are no available ads we display a non-paying "Default ad". We don't count this ad towards your total, but it also doesn't affect your quality or your payouts (eCPM). The normal reason for a high percentage of defaults is geo-location. If we only have 3 or 4 advertisers in Turkey and you run 100 views/user, well we simply won't be able to fill all of those view.

We're working on some things to remedy the situation.

The first one is already available: Default Ad Substitution. This feature allows developers to provide ad code from another network to replace our "default views". So if Cubics is not able to show a well-earning ad, then we'll run somebody else's ads in place. It's really a way to help ensure that you're providing ads to all of your traffic.

Please see the blog for more details. We're planning to expand this feature in the future, but if you haven't already done so, I would suggest setting up this feature on your Publisher account.

Can you show this info?  eCPM should mean the CPM I get per 1000 times I show your ads.  When no ads are shown my eCPM should be lower; that is a pageview that generates 0 revenue.

Take it to the extreme: I send an ad network 1,000,000 pageviews of which they can only display ads for 1,000.  But they happen to be very high paying ads so I make $100.  My eCPM is 100/1000=$.10, not 100/1=$100

agree. If this is correct - the CPM reported by cubics is misleading

CPM is kinda weak.   If I have an app that engages 5 pages per visitor versus one that engages 50 per visitor, then the CPM will be pretty different.

For those who want to talk about 'branding' and don't think they should be paid on a click basis  .. CPU (cost per 1000 users) is still more relevant than CPM.   

Would an advertiser rather annoy 10 users 100 times each with their 'branding' ad, or show it once to 1000 users?    Obviously the former.   No matter what the purpose, the advertiser is always going to want lots of different users, not lots of different page views.   

CPU  isn't perfect either, of course, because your demographics are pretty important as well.   But it's a lot better than CPM..

Another factor is how saturated your users are and how 'ad-blind' they've become.    A new ad spot on an app which never had ads before, is going to earn a lot more than an app which has had the same banner rotating in that space.

Plus there is user churn, if your DAU is the same 10K users day after day, your CPM is probably going to drop compared to a new 10K users each day.


But, hey, I still think hearing cost per 1000 users is interesting.    The 8$ above is interesting stuff .. sounds like some sweat went into that.  It's roughly believable, but I believe it's an upper bound at best.

I guess these 100K apps have potential to be making 800 a day, then?   

Not bad, but makes you wonder where the million $ valuations from Adonomics comes from.

Last edited by friendhugs (2008-05-05 05:20:44)